MMA 124 – Writing for New Media is a course that focuses on the principles and techniques of writing content for digital platforms and multimedia environments. The subject explores how communication has evolved in the digital age and how effective writing can engage audiences across various forms of new media, including websites, blogs, social media, mobile applications, and interactive platforms.
Students learn to create clear, concise, and audience-centered content while adapting their writing style to different digital formats and communication goals. The course covers topics such as online storytelling, content strategy, copywriting, scriptwriting, user experience (UX) writing, and multimedia content development.
Emphasis is placed on creativity, digital literacy, and the integration of text with visual and interactive elements. Students also examine ethical considerations, audience engagement, and emerging trends in digital communication. By the end of the course, students are expected to develop effective writing skills that support multimedia projects and meet the demands of modern digital media environments.
- Teacher: Joehaima Jul
- Teacher: Jamil Zaiphadin Tando